CONTENT WRITER

Key Responsibilities

• Research, write, and edit engaging content for various platforms, including websites, blogs, social media, and marketing materials.
• Collaborate with the marketing team to develop content strategies that align with business objectives and target audience interests.
• Create compelling headlines, taglines, and calls-to-action to capture audience attention and drive engagement.
• Ensure all content is accurate, well-researched, and meets quality standards for grammar, punctuation, and style.
• Adapt writing style and tone to suit different audiences, brands, and platforms while maintaining consistency and brand voice.
• Stay updated with industry trends, news, and best practices to generate fresh and relevant content ideas.
• Assist in content distribution and promotion through social media channels and other relevant platforms.
• Analyze content performance metrics and user feedback to optimize content strategy and improve engagement.

Qualification / Requirement

• Bachelor’s Degree in English, Journalism, Communications, Marketing, or related field.
• Strong writing skills with a passion for storytelling and creative expression.
• 1-2 years of experience in content writing, blogging, or journalism.
• Excellent research skills and ability to distill complex information into clear, concise, and compelling content.
• Basic understanding of SEO principles and keyword optimization techniques.
• Familiarity with content management systems (e.g., WordPress) and basic HTML/CSS is a plus.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and/or Google Workspace.
• Strong attention to detail and commitment to producing high-quality work on tight deadlines.
• Effective communication and collaboration skills to work in a team-oriented environment.