Creative Strategist | Career Opening at Progbiz

Key Responsibilities:

Campaign Strategy
Develop creative strategies for brand campaigns across social media, paid ads, video and offline marketing.
Plan monthly and quarterly content directions for client brands.
Translate business goals into clear campaign ideas.
Creative Direction
Guide designers, copywriters, motion graphic artists, and video teams with clear creative direction.
Create campaign concepts, hooks, storytelling angles, and content themes.
Ensure consistency in brand voice, messaging, and visual storytelling
Content Planning
Build structured content calendars aligned with campaign objectives.
Plan reels, ads, carousels, brand videos and marketing creatives.
Develop ideas that work across platforms like Instagram, Facebook,
YouTube, LinkedIn and other social media channels.
Market & Competitor Insights
Research industry trends, competitors and audience behavior.
Identify opportunities to make brands stand out.
Collaboration
Participate in campaign brainstorming and creative reviews.
Coordinate with production teams for video shoots and creative execution.
Work closely with performance marketing teams to align creative strategy with paid campaigns.
Performance Thinking
Analyze campaign performance and refine creative strategy accordingly.
Continuously test new formats, hooks and storytelling approaches.

3 – 5 years of experience in social media strategy, creative strategy or digital marketing
Strong understanding of content marketing, branding and campaign planning
Ability to turn business goals into clear creative ideas
Experience working with designers, copywriters and video teams
Strong knowledge of Instagram, Facebook, YouTube and digital content trends
Ability to manage multiple brands and campaigns simultaneously
Strong communication and presentation skills.