Introduction to Digital Marketing
Marketing campaigns that appear on a computer, phone, tablet, or other devices is called digital marketing. It covers a wide range of marketing services including websites, content writing, SEO, SMM, advertising etc.
According to Forbes, 82% of consumers search online and 79% of people shop online for products.
So we have to pull out our site and consume customers by digital advertisement. Here is the solution: Digital Marketing.
What is mean by Digital Marketing?
It is an essential online marketing strategy that provides promotion for brands to connect with potential clients/customers using digital communications. It includes email, social media, web advertising, etc.
Top 6 advantages of Digital Marketing
- Most powerful form of marketing
- Most cost effective way of marketing for business
- Allows you to target ideal buyers
- Now a day’s most people start their business through online
- SEO helps you to reach ideal buyers for your products
- It helps your business and products to be more competitive
Different Types of Digital Marketing
- Search Engine Marketing
- Content Marketing
- Social Media Marketing
- Email Marketing
Search Engine Marketing
It is a digital marketing component to increase the visibility of a site on search engine’s result pages.
Importance of SEM
It is a crucial online marketing strategy because of the increasing number of customers researching and shopping for products online for your company’s reach.
Search engine Marketing reaches the customers at the right time. Also, results are immediate with SEM. It is the fastest way to stick out traffic to the website.
Pay per Click is also referred to as SEM. This advertising is also associated with Google, like Pay per Click ads seen in Facebook and Medias. When anyone clicks on their advertisement, the advertiser must pay a fee per click.
Benefits of SEO
SEO Increases High-Quality Traffic: SEO increases high-quality traffic. It’s highly targeted and customer-focused. An effective SEO activity will help your clients to focus on you more.
SEO Improves Trust & Credibility: When your sites rank on the first page in Google, It boosts credibility among the customers. Google ranks the website based on the quality content, speed of the website, and mobile usability. And the trust is developed by the quality of products and services provided by the brand.
SEO Optimizes User Experience: It is a critical component in SEO and also Google ranking factor. A user expects to have his answer within moments. A user who has a poor experience clicking on a website will leave in a second.
SEO Promotes Better Cost Management: Better cost management is one of the crucial benefits of SEO to your business. Using the right tracking tool improves your rankings and organic traffic. So your customer can easily find your content on the first page of Google.
SEO Ensure Mobile-Friendly of Your Website: 66% of web traffic is now coming from mobile devices, so advantage your website that functions well on mobile.
SEO Help You To Gain Market Share: Your website being top of the search list means your selected customers found your website. Once they study your products they eventually turn into your customers. Then they purchase from you or bring a member or subscribe. So your market share will grow and also your business.
SEO Increase the Followers in Social Media: If the content and visibility in searches become high more people will know about you. Currently, there are many online users in media, so eventually, they started following you on social media. Social media activities can boost your website traffic, brand and also improve your rankings.
SEO Improves Website Speed: SEO improves your website speed. There has to be good efficient content that improves the position in organic search. So it will speed up your website and even improve your sales.
It is strategic marketing that concentrated on creating and distributing valuable, high-quality, and consistent content to attract the audience to drive profitable customer action.
Why Content Marketing is Important?
- Content Marketing plays a crucial role in marketing.
- It increases sales
- Saves unnecessary cost
- Good customers who have more loyalty
There are so many components in content marketing
Blog Post – The company blog is used to cross-promotes other content, which helps keep posts on a consistent schedule.
EBooks – EBook has to follow some narrative structure and include a lot of good visual design. You have to keep your language with your brand voice.
Video – High-quality video content should be used to point out your brand on YouTube.
Social Media Marketing
Using social media to market products and services of companies is called Social Media Marketing.
Progbiz helps you to engage with more companies and customers by social media marketing. Social media like Facebook, Twitter, and Instagram is commonly used in social media marketing.
Different Type of SMM
2 billion+ people use Facebook every month. Facebook advertisement is important comparing to other media. So you can show your products to them.
Facebook ads can be one of the considerable assets to grow your business. It can gain interest and trust from potential customers.
To enhance business, Facebook launched audio and video calling in Messenger.
There are 1 billion monthly active users in instagram and over 500 million daily active users.
The top 100 brands in the world, 90% of them have an account in instagram. Instagram have many new updates that roll out all the time.
- Benefits of Instagram Ads
- So many features for business profiles
- Quality Brand Building
- Brand follower relationship become high
- Increase purchasing power
75% of instagram users take an action on ads, such as clicking the shop now or contact us button.
58x more like to engage with branded content on instagram. 120x more like to engage on instagram then twitter. A study of instagram show that 60% of instagram users learn about products and services through instagram.
It is the most valuable social media ad for marketers. 750+ million people use LinkedIn.
40% of professionals visit the social network every day. Through LinkedIn ads, you can reach the right audience.
We can help you create an ad on LinkedIn and show your product to the perfect audience. In 4 out of 5 LinkedIn followers drive the business decision for their companies. It's main advantage is getting the better result by low costs.
Email marketing can make the customers on your email list by giving information about new products, discounts, and other services.
It can make your customer engaged between purchases. When you want to grow your products, email marketing is the most effective marketing.
Advantages of Email Marketing
- Email marketing force the user to take action.
- It can build an effective relationship with customers
- Get high traffic to your blog, site or social media.
- You can target users and send people the message they want to see the most.