Energy purchases are big, technical, and rarely made in one visit. Here's where we step in at each stage:
Every service is planned for how energy products are actually bought: carefully, with lots of questions, and often by more than one person.
Google and Meta ads that reach homeowners comparing solar systems, home batteries, inverters, or EV chargers. From solar lead generation to EV charger enquiries, ads lead to WhatsApp, where many buyers find it easiest to ask.
GEPS Solar installed solar across Kannur for six years, growing through paper ads and word of mouth. Progbiz built it into a brand people recognise online, then backed it with search, social, and ad campaigns. Revenue grew tenfold in three years.
GEPS Solar installed solar across Kannur for six years, growing through paper ads and word of mouth. Progbiz built it into a brand people recognise online, then backed it with search, social, and ad campaigns. Revenue grew tenfold in three years.
Most energy companies sell a strong product but explain it poorly online. Buyers land on a page full of kilowatts, amp-hours, and specs, can't find a price or a nearby installation, and leave to ask someone they know. The second problem is follow-up. Energy buyers rarely decide on the first call. Without a system to stay in touch, a warm lead from this month becomes a competitor's customer next month.
We’ve worked inside a growing solar business, so we know where energy marketing actually breaks.
Our process follows your buyer's journey, from first doubt to final signature.
We find out who buys from you, whether homeowners, businesses, or both, and what makes them hesitate, from upfront cost to technical doubts.
We repair your Google Business Profile, website speed, and tracking first, so no enquiry gets lost before campaigns begin.
Home campaigns talk about bills, backup, and convenience. Business campaigns talk about payback and power costs. Each gets its own ads and landing pages.
WhatsApp follow-ups, retargeting ads, and proof videos keep you in front of buyers through the weeks they take to decide.
Every month, we review site visits, demos, and orders, not clicks, and move budget to what actually brings sales.
Tell us about your business. We'll show you how to grow it.
Answers to common questions about
our process, services, and how we work.
Digital marketing for energy companies is the use of search, social media, SEO, video, and websites to bring buyers to solar, EV, battery, and power businesses. It also includes following up through long buying cycles, because most energy purchases take weeks or months to decide.
We work with solar installers and EPC firms, EV charging companies, battery and energy storage brands, inverter and power backup dealers, energy efficiency businesses, and power equipment suppliers. Our deepest experience is in solar, through our work with GEPS Solar in Kannur.
Homeowners care about their electricity bill, backup during power cuts, and convenience. Businesses care about cost savings, payback period, and uptime. Business deals also involve several decision-makers, so we run separate campaigns for each audience.
We target each buyer separately: EV owners who need a home charger, apartments that need shared charging, and businesses with fleets. Local SEO helps drivers find you, and B2B campaigns reach apartment associations and fleet managers.
Demand for backup power often jumps during power cuts and summer. We make sure your business shows up in those searches, and we build explainers on backup hours, battery life, and price so buyers can decide quickly.
Yes. CCPA's 2024 greenwashing guidelines and ASCI's green claims rules require environmental claims to be accurate and backed by evidence. Words like "eco-friendly" or "zero emissions" need proof. We check every green claim before an ad goes live.
Search and social ads usually bring enquiries within the first few weeks. SEO takes longer, often 3 to 6 months. Because energy buyers take time to decide, we judge success by site visits, demos, and orders over a few months.
Both, for different jobs. Google Ads reach people already searching, so leads are closer to buying. Facebook and Instagram ads reach people who haven't started looking yet, which builds future demand. We split your budget based on your goals.
Leads go cold when nobody follows up at the right time. Buyers wait for budgets, loans, or approvals. We put every lead into a CRM with reminders and send helpful WhatsApp updates, so your business stays in mind until they're ready.
It depends on what you sell, who you sell to, how many districts you cover, and how strong your competitors are. A local dealer needs a much smaller budget than a state-wide brand. We share a written plan and budget before any spend.
As an energy marketing agency in Kerala, Progbiz provides digital marketing for renewable energy companies and power businesses in every district, from Kasaragod to Thiruvananthapuram, and for energy brands across India and the UAE. Rooftop solar, EV charging, and home batteries are all growing at once, which means more businesses competing for the same buyers.
GEPS Solar shows what clear marketing can do. For six years, the Kannur solar installer grew only through paper ads and word of mouth. Progbiz built its online brand, then added SEO, social media marketing, and Google Ads. In three years, revenue grew from ₹4 crore to ₹40 crore. The same approach works for any energy product people research before buying.
Energy buyers today have more choice and more doubts. Should they install solar or a battery first? Will an EV charger raise their bill? Does solar still pay off under the new rules?
In Kerala, solar buyers went through a confusing year. In 2025, a draft regulation proposed limiting net metering to 3 kW, and many homeowners put their plans on hold. The final KSERC regulations, in force from 6 November 2025, kept grid-connected solar open for homes up to 20 kW, with the metering type depending on system size. New billing started on 1 January 2026.
Businesses that answer these questions clearly, in simple videos, posts, and FAQs, earn trust before the first sales call. We build that content into every energy marketing plan.
Every energy business starts from a different place, so we offer three ways to begin. Local Energy Business: for dealers and installers serving one or two districts
Regional Growth: for energy businesses expanding across Kerala
Energy Brand: for manufacturers, product brands, and state-wide players
Your plan is confirmed in writing after a free strategy call, so you know exactly what's included.
